After the long deprivation of beauty and pleasure, due to the Second World War, LUXURY is born and the factories that produce it flourish. The great Hollywood stars land at the Cinematographic Studios of Rome, Cinecittà. Beautiful women, technicolor magnates, famous stars animate the Roman nights and the salons of the buildings of ancient nobility; where intellectuals, writers and artists mix. A river of new wealth is expanding to bring abroad the best of Italian production, which has started up again after the stasis of the war. All this creative and life-giving ferment is transfigured and brought to the screen by one of the greatest Italian directors, as evidenced by the marble plaque on Via Veneto and dedicated to him: "To Federico Fellini, who made the theater of " DOLCE VITA " in Via Veneto ". It is in Via Condotti 28 that the movie stars flock (still today, but to n.10), enchanted by the creations of the BVLGARI jewelry. Elizabeth Taylor, Marlene Dietrich, Romy Schneider, and our beautiful Anna Magnani, Gina Lollobrigida, Sofia Loren. The most fabulous and expensive jewels of the Manufacture accompany sensational loves, like the one between Richard Burton and the legendary Liz, which regally carries diamonds and emeralds signed by Bvlgari.

THE BVLGARI HIGH WATCHMAKING
It was born in 1975, with a limited edition Bvlgari Rome, followed by the prestigious Bvlgari, a classic in the timeless style.The Serpenti Tubogas watch is a highly original creation of the House, which starts from an articulated bracelet that is twisted around the wrist, forming the ancestral ophidic icon, which is very suggestive. It is made of precious or semi-precious materials, it is studded with diamonds and gems and it hides the mechanism in the viperina head. OCTO Solotempo and OCTO Finissimo are based on the geometry of the octagon, a Pythagorean figure of strong symbolic and esoteric value.