Men's passion for leading brand watches is not uncommon. In one of the Rolex advertisement, the well-known celebrity insists on saying that watch not only shows the time but as well marks the history.
It is true that watch is technological device but it is also important to look at it as an object of amiration as it is an luxurious object and luxury is connected to high society, group of successful people.
It goes without saying that cinema takes important role in the politics of style and diffusion of special brands. Good example of this is Rolex strap submariner, a dive watch with a guaranteed perfect functioning in the situations like diving in the rich depth, that was worn by Sean Connery, a famous film star. Another example can be seen in OMEGA SEAMASTER that was a longtime favorite dive watch for scuba divers and secret agents such as 007 interpreted by Daniel Craig in the 2012 film Skyfall and by Pierce Brosnan in 1995 film GoldenEye.
The watch manufacturer Omega, in 2012 celebrated 50 years of James Bond with the release of new edition of SEAMASTER DIVER 300 M. In 2011, in the film Lincoln Lawyer, the celebrity McConaughey wore the luxurious classic stopwatch TAG HEUER GRAND CARRERA of revolutionary technology and at the same time of sportive style particularly desgined for car drivers.